Iodine
iodine.comLocations
San Francisco, CA, USA · Santa Monica, CA, USA
industry
Information Technology
Size
11 - 50 employees
Stage
Other
founded in
2013
Iodine mines clinical data to help consumers make better decisions about drugs. They crunch open government datasets (FDA, CMS, VA) to create targeted, actionable tools that drive better decisions, better adherence, and better outcomes. Iodine addresses a massive need among Internet users: 23% are searching for drug information, and half of these are unsatisfied by what they find. Market incumbents WebMD (150M page views/month) and Drugs.com (50M page views/month) are designed to not serve user needs - they're designed to serve ad inventory and hide the info users seek.
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